Social Media ROI Calculator Malaysia 2026
Calculate ROI and ROAS for your social media campaigns. Supports Facebook, Instagram, TikTok, YouTube, and Google Ads with Malaysian benchmarks.
Social Media ROI Calculator
Calculate ROI and ROAS for your social media campaigns. Benchmark against Malaysian platform averages.
ROAS — Return on Ad Spend
3.60×
Strong
Good for Instagram: 3×+ | Great: 5×+
ROI
+260.0%
Net Profit
+RM13,000
Cost per Lead
RM42
Revenue / Day
RM600
Spend / Day
RM167
Break-even
RM5,000
MY ROAS benchmarks (2026)
Facebook/Instagram: 3–5× good, 5×+ excellent. TikTok: 2.5–4.5×. Google Ads: 4–7×.
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Frequently Asked Questions
What is a good ROAS for social media in Malaysia?
Malaysian benchmarks: Facebook/Instagram: 3–5× is good, 5×+ is excellent. TikTok Ads: 2.5–4.5× is good. Google Ads: 4–7×. Below 1× means you're losing money on ads. The target ROAS depends on your margin — a business with 30% margins needs at least 3.3× ROAS to break even on ad spend alone.
How do I calculate social media ROI?
Social Media ROI = (Revenue Generated − Ad Spend) ÷ Ad Spend × 100. ROAS = Revenue ÷ Ad Spend. Example: RM5,000 spend, RM18,000 revenue → ROI = (18,000−5,000)/5,000×100 = 260% ROI, ROAS = 3.6×. Always attribute revenue correctly — use UTM links and conversion tracking to tie revenue back to specific campaigns.
What should I include in social media campaign revenue?
Include: direct online sales from ads (tracked via pixel/UTM), offline sales from promo codes or unique phone numbers, and attributed leads multiplied by average close rate × average deal value. Don't include organic revenue that would have occurred without the campaign. Use last-click attribution for e-commerce and multi-touch for B2B.
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