Campaign ROI Calculator Malaysia
Calculate your marketing campaign ROI, ROAS, and cost per result. Instantly see if your campaign was worth the spend.
Campaign ROI Calculator
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Enter campaign spend and revenue to calculate ROI
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Frequently Asked Questions
What is a good ROAS for Malaysian digital campaigns?
A ROAS of 3–4× is considered good for most Malaysian businesses. E-commerce typically targets 4–6× ROAS. B2B lead generation often has lower ROAS (1.5–3×) but higher customer lifetime value. Below 1× means you're spending more than you earn — pause and audit the campaign.
What's the difference between ROI and ROAS?
ROAS (Return on Ad Spend) = Revenue ÷ Ad Spend. It measures raw revenue generated per ringgit spent on ads. ROI (Return on Investment) = (Revenue − Spend) ÷ Spend × 100. ROI accounts for profit and gives you a percentage return. Always track both — ROAS for channel efficiency, ROI for overall campaign profitability.
How do I improve my marketing campaign ROI?
Key levers: (1) Improve ad creative and copy — higher CTR lowers CPC. (2) Optimize landing pages — higher conversion rate means more revenue per click. (3) Tighten audience targeting — less waste on unqualified traffic. (4) Improve your offer and funnel — better products and sequences increase average order value.