Engagement Rate Calculator Malaysia
Calculate engagement rate for TikTok, Instagram, and YouTube. Benchmark your score against Malaysian creator averages to see if it's poor, average, good, or excellent.
Engagement Rate Calculator
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Fill in the fields above to calculate engagement rate
2026 Engagement Rate Benchmarks
| Platform | Poor | Average | Good | Excellent |
|---|---|---|---|---|
| tiktok | <1% | 1–3% | 3–6% | >10% |
| <0.5% | 0.5–1.5% | 1.5–3% | >6% | |
| youtube | <1% | 1–2.5% | 2.5–4% | >7% |
TikTok/YouTube ER calculated on views. Instagram ER calculated on followers. Malaysian market benchmarks, 2026.
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Frequently Asked Questions
What is a good engagement rate in Malaysia?
For TikTok: 3%+ is good, 6%+ is excellent. For Instagram: 1.5%+ is average, 3%+ is good, 6%+ is excellent. For YouTube: 2.5%+ is average, 4%+ is good. Nano and micro influencers (under 50K followers) typically have higher engagement rates than macro or mega influencers.
How is engagement rate calculated for TikTok vs Instagram?
TikTok ER = (likes + comments + shares) ÷ views × 100. Instagram ER = (likes + comments) ÷ followers × 100. YouTube ER = (likes + comments) ÷ views × 100. TikTok and YouTube use views as the denominator because reach extends beyond followers through the algorithm.
Should I use engagement rate to evaluate influencers?
Yes — engagement rate is the most reliable indicator of audience quality. A creator with 100K followers and 0.3% ER has a less engaged audience than one with 20K followers and 5% ER. Always check both follower count AND engagement rate before booking an influencer.