Singapore Influencer & KOL Directory

Best Influencer & KOL Agencies in Singapore

Compare vetted influencer marketing, KOL, and talent management agencies in Singapore

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Quick Answer

Singapore influencer and KOL agencies source creators, manage campaigns, and handle talent across TikTok, Instagram, YouTube, and Xiaohongshu. Rates run 30–50% higher than Malaysia (Nano SGD100–500/post up to Mega SGD10,000+). Use the filters below to find the right agency and request free quotes.

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Frequently Asked Questions

Singapore influencer rates by tier: Nano (1K–10K followers) SGD100–500/post, Micro (10K–50K) SGD500–2,000, Macro (50K–500K) SGD2,000–10,000, Mega (500K+) SGD10,000+/post. SG rates run 30–50% higher than Malaysia. Agencies typically charge a 15–25% campaign management fee on top of talent costs.

They handle creator/KOL sourcing and vetting, campaign strategy and briefing, contract negotiation, content approval, and performance reporting across TikTok, Instagram, YouTube, and Xiaohongshu. Many also offer talent management (representing creators) and UGC production.

Instagram and TikTok dominate Singapore influencer marketing, with strong engagement among 18–40 year olds. YouTube suits long-form reviews. Xiaohongshu (RED) is increasingly important for reaching Singapore's Mandarin-speaking and lifestyle audiences. LinkedIn creators matter for B2B.

A Singapore agency has direct relationships with SG-based creators and understands the local market. Malaysian agencies often access overlapping regional creator pools at lower management fees. For campaigns targeting Singapore consumers specifically, an SG agency's local creator network is usually the better fit.

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