Social Media Ads Budget Calculator Malaysia 2026
Plan your social media ad budget across Facebook, TikTok, and Google Ads. Enter your total monthly budget and get a recommended platform split with expected reach, clicks, and conversions.
Social Ads Budget Planner
Enter your total monthly ad budget — get a recommended platform split with expected reach, clicks, and conversions. Based on 2026 Malaysian benchmarks.
Recommended minimum: RM5,000/month for meaningful data
Total Expected Monthly Results
Est. Impressions
521,937
Est. Clicks
9,657
Est. Conversions
242
Recommended Platform Split
Impressions
250,000
Clicks
3,750
CPC
RM1
CPA
RM37
Impressions
153,846
Clicks
2,769
CPC
RM1
CPA
RM29
Impressions
59,267
Clicks
2,667
CPC
RM2
CPA
RM60
Impressions
58,824
Clicks
471
CPC
RM1
CPA
RM42
About these estimates
Split recommendations based on Malaysian advertiser data and 2026 platform benchmarks. Google Search shows CPC-based estimates using industry-average keyword costs. Actual results vary by creative quality, audience targeting, and landing page conversion rate. Source: Meta Ads Manager, TikTok Ads, Google Ads MY benchmarks 2026.
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Frequently Asked Questions
How much should I budget for social media ads in Malaysia?
Malaysian businesses typically spend RM5,000–RM30,000/month on social media ads depending on scale and industry. Minimum viable budgets: Facebook/Instagram RM3,000/month, TikTok Ads RM3,000/month, Google Search Ads RM2,000/month. Below these minimums, the algorithms don't have enough data to optimise. Most mid-market brands run RM8,000–RM20,000/month across two or more platforms.
Should I run Facebook Ads, TikTok Ads, or Google Ads in Malaysia?
All three serve different parts of the funnel. Google Search Ads capture demand — people actively searching for your product, highest intent. Facebook and Instagram create demand — interrupting audiences with your offer, broader reach. TikTok creates demand through native video — excellent for brand awareness and younger demographics. For lead generation, start with Google. For e-commerce and brand building, combine Facebook and TikTok.
What is the minimum budget for Facebook Ads in Malaysia?
The practical minimum for Facebook and Instagram Ads in Malaysia is RM3,000/month in ad spend. Below this, the Meta algorithm cannot exit the learning phase (which requires 50 conversions per ad set per week). For e-commerce, RM3,000/month can support a test campaign but RM5,000–RM10,000/month delivers better optimisation data.
How do I split my ad budget between platforms in Malaysia?
For lead generation: Google Search 40%, Facebook/Instagram 35%, TikTok 25%. For e-commerce: Facebook/Instagram 35%, TikTok 30%, Google Search/Shopping 35%. For brand awareness: TikTok 40%, Facebook/Instagram 35%, Google Display 25%. Run this split for 30–60 days, then shift budget toward the platform delivering the lowest CPA based on real data.