KOL Rate Card Generator Malaysia
Generate a professional KOL rate card with your TikTok, Instagram, and YouTube stats. Include package bundles and collaboration types brands look for.
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Platform Stats
TikTok
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Bundle Packages
Collaboration Types
KOL Name
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Frequently Asked Questions
What is a KOL rate card?
A KOL (Key Opinion Leader) rate card is a document that details your platforms, audience stats (followers, average views, engagement rate), rates per content type, package bundles, and contact information. It's shared with brands and agencies when they enquire about paid collaborations.
How do I know if my KOL rates are competitive?
Compare your rates against Malaysian benchmarks: Nano (1K–10K followers): RM100–500/post, Micro (10K–50K): RM500–1,500, Macro (50K–500K): RM1,500–5,000, Mega (500K+): RM5,000–10,000+. If your engagement rate is above average, price at the higher end. Source: Involve Asia and KOLHUB 2026 data.
Should I offer package bundles on my rate card?
Yes — bundle packages typically increase deal size and make collaborations easier to approve at the brand level. Recommended bundles: a 'Basic' package (e.g., 2 TikTok videos + 3 IG Stories at a 10% discount) and a 'Premium' package (e.g., 4 TikTok videos + 6 IG Stories + usage rights at a 15% discount). Bundles reduce negotiation time.