Lifestyle Influencers in Malaysia 2026
Malaysian lifestyle, travel, and family creators for versatile brand collaborations across categories.
Quick Answer
Malaysian lifestyle KOLs cover daily life, travel, family, and home content across Instagram and TikTok. Their broad, relatable audiences suit a wide range of consumer brands.
This list covers 61 vetted Malaysian creators with an average engagement rate of 3.7%, ranging from 1.1K to 23.6M followers. The most-followed is AisarKhaledd (@aisarkhaledd) with 23.6M followers. 7 have direct contact details listed.
Top by Engagement
Raye | FIFO Family Overseas
@rayeinmalaysiaKuala Lumpur
Chazynash
@chazynashPenang
Ms Qiwiie
@msqiwiie
Nurin Afiqah
@nurinafiqaaahRates by Tier — Lifestyle Influencers
| Tier | Creators | Est. rate / post |
|---|---|---|
| Nano | 12 | MYR 100–500 |
| Micro | 8 | MYR 500–1,500 |
| Macro | 2 | MYR 1,500–5,000 |
| Mega | 39 | MYR 5,000–10,000 |
Estimates from Malaysian KOL rate benchmarks (Involve Asia, KOLHUB). Confirm directly with each creator.
Showing 20 of 61 KOLs
Raye | FIFO Family Overseas
@rayeinmalaysiaKuala LumpurChazynash
@chazynashPenangMs Qiwiie
@msqiwiieNurin Afiqah
@nurinafiqaaah
蔡常勇
@changyonggggg
Duriankimchi
@duriankimchi
Findy Yong 小粉底
@findyyyy_
溫舒森
@wshusen
Miki Tew
@miki_tew
Nadezhda Taygildina | Life in Malaysia 🇲🇾
@nadezhda_taygildinaCyberjaya
Stevenson Banting Lat
@benbraynn_official
Sivanantini Subramaniam
@nantinivibes
Hanxiiaoaii韓曉噯🌹
@hanxiiaoaii
STEPHY 郑意文
@stephyyiwen
Nelfei Chan Vui Kit
@kitkat_nelfeiPetaling Jaya
Eleanna T.✨
@eleannatKuala Lumpur
Hidayah Sazli
@limaunipisofficialKuala Lumpur
Abdul Qayyum Halid
@chesayangkitchen
𝐀𝐳𝐫𝐞𝐥 𝐈𝐬𝐦𝐚𝐢𝐥
@azrelismailKuala Lumpur
nelydiasenrose
@nelydiasenroseKuala LumpurFrequently Asked Questions
Lifestyle KOLs blend daily life, travel, family, food, and home content, giving brands flexible, relatable placements across many product categories.
Standard tier rates apply (RM100–500 nano to RM5,000+ mega), varying by engagement rate, content type, and usage rights.
Yes — their broad audiences make them versatile for FMCG, retail, services, and family-oriented products.
Ringkasan Bahasa Melayu
KOL gaya hidup di Malaysia merangkumi kehidupan harian, pengembaraan, keluarga, dan rumah di Instagram dan TikTok. Audiens mereka yang luas dan mudah dikaitkan sesuai untuk pelbagai jenama pengguna.