Malaysian Chinese Influencers 2026
Malaysian Chinese-language creators (Mandarin / 中文 content) across beauty, food, fashion, and lifestyle — ideal for reaching the Chinese-Malaysian market.
Quick Answer
Malaysian Chinese influencers create Mandarin and Chinese-language content for the Chinese-Malaysian audience across beauty, food, fashion, and lifestyle. They're essential for brands targeting Chinese New Year campaigns, F&B, and the Chinese-speaking consumer segment.
This list covers 35 vetted Malaysian creators with an average engagement rate of 4.1%, ranging from 1.0K to 1.0M followers. The most-followed is 蔡常勇 (@changyonggggg) with 1.0M followers. 6 have direct contact details listed.
Top by Engagement
Rates by Tier — Malaysian Chinese Influencers
| Tier | Creators | Est. rate / post |
|---|---|---|
| Nano | 9 | MYR 100–500 |
| Micro | 16 | MYR 500–1,500 |
| Macro | 4 | MYR 1,500–5,000 |
| Mega | 6 | MYR 5,000–10,000 |
Estimates from Malaysian KOL rate benchmarks (Involve Asia, KOLHUB). Confirm directly with each creator.
Showing 20 of 35 KOLs
葉良權
@yekliangchuan
Vincent余勇翰
@ywh823
Wen Ni
@wwenn__Kuala Lumpur
Neww ❄️
@newwwian
Vishnu Food &Travel✨
@vishnu_walkJohor Bahru
𝑨𝒉 𝑳𝒂𝒊
@ck_lai0425Kuala Lumpur
蔡常勇
@changyonggggg
𝐘𝐨𝐧𝐝𝐲 𝐋𝐮𝐚
@yondyluaMelaka
Amber 白冰沙🍧
@kyoungmi_amber
𝗦𝗛𝗬𝗔𝗡𝗣𝗘𝗜🪐
@shyanpeiJohor Bahru
Aaron Al-Fateh
@aaronalfatehKuala Lumpur
Findy Yong 小粉底
@findyyyy_
Angel Tai
@angel.tai_
溫舒森
@wshusen
Miki Tew
@miki_tew
𝗖𝗜𝗡𝗗𝗬｜𝙇𝙖𝙕𝙞𝙤𝙧 · 𝙈𝙡𝙞𝙨𝙨 𝙎𝙠𝙞𝙣𝙘𝙖𝙧𝙚
@cindyylow
Micky Lee
@mickylee.mqKuala Lumpur
Kunn Kunn
@kunn.kunn
Liangzi 王伊靓子
@liangzi.25Selangor
Hanxiiaoaii韓曉噯🌹
@hanxiiaoaiiRelated Creator Segments
Frequently Asked Questions
Filter our directory for Chinese-language creators — those producing Mandarin/Chinese content. We classify by content language (not ethnicity), which is what brands targeting the Chinese-Malaysian market actually need.
The Chinese-Malaysian audience is a major consumer segment, especially for F&B, beauty, and festive (CNY) campaigns. Chinese-language creators reach this audience authentically in their preferred language.
Rates follow standard Malaysian tiers: RM100–500 (nano), RM500–1,500 (micro), RM1,500–5,000 (macro), RM5,000+ (mega), depending on engagement and content type.
Ringkasan Bahasa Melayu
Pencipta kandungan berbahasa Cina di Malaysia menghasilkan kandungan Mandarin untuk audiens Cina-Malaysia merentasi kecantikan, makanan, fesyen, dan gaya hidup. Mereka penting untuk jenama yang menyasarkan kempen Tahun Baru Cina dan segmen pengguna berbahasa Cina.