Beauty Influencers in Malaysia 2026
Malaysian beauty and skincare creators across TikTok, Instagram, and YouTube — with real engagement data.
Quick Answer
Malaysia's beauty KOLs cover makeup, skincare, and halal beauty across TikTok, Instagram, and YouTube. Beauty is one of the highest-demand niches for brand collaborations, with strong Malay-, Chinese-, and English-language creator communities.
This list covers 84 vetted Malaysian creators with an average engagement rate of 6.2%, ranging from 1.2K to 1.1M followers. The most-followed is Skintific.my (@skintific.my) with 1.1M followers. 7 have direct contact details listed.
Top by Engagement
RAPHAEL SLI
@raphael.sliKuala Lumpur
𝐃𝐡𝐚𝐫𝐬𝐡𝐚𝐲𝐢𝐧𝐢 • 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐫𝐞𝐚𝐭𝐨𝐫
@sheis.akeeperSelangor
TheaZaid
@fthzaid
purpleflo
@purpleflo08Kuala LumpurRates by Tier — Beauty Influencers
| Tier | Creators | Est. rate / post |
|---|---|---|
| Nano | 28 | MYR 100–500 |
| Micro | 36 | MYR 500–1,500 |
| Macro | 16 | MYR 1,500–5,000 |
| Mega | 4 | MYR 5,000–10,000 |
Estimates from Malaysian KOL rate benchmarks (Involve Asia, KOLHUB). Confirm directly with each creator.
Showing 20 of 84 KOLs
RAPHAEL SLI
@raphael.sliKuala Lumpur𝐃𝐡𝐚𝐫𝐬𝐡𝐚𝐲𝐢𝐧𝐢 • 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐫𝐞𝐚𝐭𝐨𝐫
@sheis.akeeperSelangorTheaZaid
@fthzaidpurpleflo
@purpleflo08Kuala Lumpur
Venmera
@venmera_officialPenang
BigBucket_BeautyHub
@bigbuckettradinghouse
icyyie_04
@icyyie_04
suterafrina Makeup Artist
@suterafrinaSelangor
Fatema
@emamohd
MUA SOLO by Ibtisam Bayasud
@queen_ibtisaam
Caleb Chin
@calebcheen
SEA Media
@seamedia.my
s a b b y ♡
@sabrinazainal_
𝓡𝓪𝓼𝓱𝓶𝓲 ॐ
@_rajalakshami
Zainab Mohd Noor
@zainabaniazPenang
Amber 白冰沙🍧
@kyoungmi_amber
dollydalilah
@dollydalilah
𝗦𝗛𝗬𝗔𝗡𝗣𝗘𝗜🪐
@shyanpeiJohor Bahru
Nana Tajudin
@nanatjdnn
Malaysian MakeupArtist🩷
@loveyayamakeupartistKuala LumpurFrequently Asked Questions
Malaysia has a deep bench of beauty KOLs across makeup, skincare, and halal beauty. Filter by tier and engagement rate to find creators that fit your brand and budget, from affordable nano reviewers to high-reach macro creators.
Beauty creator rates follow the standard tiers: RM100–500 (nano), RM500–1,500 (micro), RM1,500–5,000 (macro), with a premium for video tutorials and usage rights.
Yes. Many Malaysian beauty KOLs create Malay-language, halal-focused content. Use the language filter to find creators whose content matches your target audience.
Ringkasan Bahasa Melayu
KOL kecantikan di Malaysia merangkumi solekan, penjagaan kulit, dan kecantikan halal di TikTok, Instagram, dan YouTube. Kecantikan adalah salah satu niche paling tinggi permintaan untuk kerjasama jenama, dengan komuniti pencipta berbahasa Melayu, Cina, dan Inggeris yang kukuh.